Benchmark

Dentists in Austin, TX

We scanned the websites of 12 dentists in Austin, TX and scored each one on how clearly an AI answer engine can read and quote it.

What most of them get wrong

• no llms.txt file present 4 of 12
• key content is buried behind navigation links (plan types, mission stats) rather than stated upfront in a scannable factual block ai crawlers could quote 1 of 12
• no json-ld/schema.org markup detected despite being a large national insurer - add organization and product schema for dental plans 1 of 12
• homepage leads with marketing imagery/taglines ('we make it easy to protect your smile') rather than a clear factual statement like 'delta dental is a dental insurance provider offering individual, family, small business, and medicare/retiree plans across the us' 1 of 12
• verify llms.txt content actually contains structured factual summaries, not just a placeholder, since json-ld is absent and that file may be the only clean data source 1 of 12
• no explicit statement of service area specifics (which states, network size numbers) in plain text on homepage - claims like 'largest network of dentists nationwide' aren't quantified 1 of 12

Method: each site was fetched and scored on whether it states plainly what the business does, who it serves and where it operates; whether it carries structured data an AI crawler can parse; and whether its content is reachable without executing JavaScript. Sample of 12, measured 2026-08-11.