Benchmark

Plumbers in Phoenix, AZ

We scanned the websites of 12 plumbers in Phoenix, AZ and scored each one on how clearly an AI answer engine can read and quote it.

What most of them get wrong

• no llms.txt file present 3 of 12
• no llms.txt file present to guide ai crawlers to key content 2 of 12
• add json-ld schema.org markup (localbusiness/plumber type) with name, address, phone, service area, and hours so ai crawlers can parse structured facts 2 of 12
• no json-ld or schema.org structured data detected despite yelp having rich business data available 1 of 12
• content is dominated by rotating review snippets and photos rather than a stable, crawlable description of the platform's purpose 1 of 12
• no llms.txt file present to guide ai crawlers to authoritative content 1 of 12

Method: each site was fetched and scored on whether it states plainly what the business does, who it serves and where it operates; whether it carries structured data an AI crawler can parse; and whether its content is reachable without executing JavaScript. Sample of 12, measured 2026-08-17.